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Top 6: October 24th 2007
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Audi R8: ConstructionTop 6: October 24th 2007
It is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has by far the slowest build process of all Audi models. BBH London wanted to make a film which made the slow process of constructing an R8 as beautiful as the car itself. They used a filming technique developed by director Olivier Gondry and observed a group of real Audi mechanics over a number of days as they constructed the vehicle from the very first bolt to the finished car. The effect captured the workers’ movement through time; each frame measured a point in time compressed into one shot, requiring a minimum of 20 different shots and four layers to achieve the unique visual effect. The soundtrack is ‘The Beep Beep Song’ by folk singer Simone White which suited the film perfectly.
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