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Fundación Banco de Bosques: ArmnimalsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
About the campaign:
The invasive alien species (IAS) are animals introduced by men in certain territories where they’re not normally found. These animals cause serious problems for their new environment, by reproducing and slowly extinguishing native species along with fighting for food and space. IAS is the second cause of species extinction worldwide, but in Argentina it became the first one. Argentina’s ecosystem balance was lost through the invasion of animals such as sheep (originally from North America), beavers (originally from North America and Eurasia) and the bighorn pig (originally from Europe). “Fundación Banco de Bosques” an NGO that protects native ecoregions in Argentina wanted to expose this issue and raise awareness from an unexpected place. Therefore, we decided to create a polemic campaign, by showing hunters using an alien species rather than rifles but replacing rifles with an alien species. Credits: Agency: Wunderman Buenos Aires Advertiser: Fundación Banco de Bosques Campaign: "Armnimals" (Revolbeaver/Pigstol/Masheep gun) Executive Creative Director: Sebastián Tarazaga Executive Creative Director: Dany Minaker Creative Directors: Pablo Maldonado, Ezequiel Orlandi Copywriter: Gastón Durán Art Director: Matías Paglieri Production Manager: Laura Martínez, Josefina Espil Head of Strategy: María Quinzio Managing Director: Victoria Cole Accounts Group Director: Eliana Kaplan Account Supervisor: Carolina Graziano Sr. Account Executive: Leonardo Ferrari Production Company: Struka Photographer: Alex Robaina Executive Producer: Monti Producer: Soledad Armendariz Retoucher: Agustina Folcher Digital Study: Ilusión Digital Retouch: Gocho Espagnol, Fernando Lanuza Advertiser supervisors: Darío Rodríguez, Agostina Trigo
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