Interactive ad: Cadbury + Facebook: Live Easter Hunt

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The best part of Easter is the egg hunt. But not everyone has one they can join. So, Ogilvy, Melbourne, created the Cadbury Live Egg Hunt, a first of its kind social experience for Facebook Live. It's a fully-immersive 360-degree world that anyone can join from anywhere, to search for virtual Cadbury Easter eggs.

Category Confectionery & snacks
Client Cadbury
Agency Ogilvy Australia
Production Alt.vfx
Country Australia
Uploaded 9 May, 2018

Credits

Executive Creative Director
David Ponce de Leon
Creative Director
Sharon Condy
Creative Director
Josh Murrell
Creative
Huei Yin Wong
Creative
Jack Railton-Woodcock
Assoc Creative Director
Tom Wenborn
Assoc Creative Director
Tom Russell
Senior Digital Art Director
Mark Tompkins

Other credits

Ogilvy

Group Account Director - Danielle Chapman

Head of Strategy - Virginia Pracht

Account Manager - Catherine Martyn

Producer - Afrim Memed

Social Media Manager - Cassandra Chen

Social Media Manager - Katia Rapota

Designer – Shanon Riches

Alt.vfx

Executive Producer – Tyrone Estephan

Creative Technologist – Raymond Leung

Illustrator and 2D Animator – Harry Gold

Producer – Alison Ingram

Mondelez

Mondelez International's Director of Marketing - Kjetil Undhjem

Senior Marketing Manager Chocolate - Seasonal & Gifting ANZ - Melanie Yates

Brand Manager, Seasonal (Easter) - Constance Appleman

Cadbury + Facebook: Live Easter Hunt

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Cadbury + Facebook: Live Easter Hunt

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