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Bertolli Olive Oil: The Recipe is Simple, 1
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Worldwide olive oil leader brand, Bertolli Olive Oil, starts unifying its strategic positioning internationally with a campaign intended for 'informed foodies': people who consider good quality food as the most important part of a healthy, happy life. This part of the population is composed of highly knowledgeable people that seek out new things in food and life, opting for personal experiences and connection with others over social status. Multinational Deoleo's worldwide creative agency for Bertolli Olive Oil, &Rosas, starts its approach for the campaign unveiling a key insight: elaborate cooking creates pressure and anxiety, holding people back from cooking.
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