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Prostate Cancer Canada: The Famous Fingers Collection - Focus Group
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Every day, more and more methods to detect prostate cancer are being explored, but the tried and true methods of a digital rectal examination (DRE) - where a healthcare professional inserts a gloved finger into the rectum to check for abnormalities, paired with a blood test known as the prostate-specific antigen (PSA) test - which you can get through your family doctor, are still the long-standing proven ways to save a life. In order to raise awareness and encourage men to get checked Prostate Cancer Canada is testing the Famous Fingers Collection (a line of latex gloves) modeled after famous fingers to research which men prefer. Famous Fingers like that of Babe Ruth, Otis Redding, Abraham Lincoln, or others. The collection can be viewed at famousfingers.ca and is designed to trigger a broader discussion around a serious topic that men traditionally prefer to avoid.
Agency: McCann, Canada
Media Strategist: Tamara Dawson/Cordell Vos Related |
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