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Direct Marketing
KFC Japan: Fried chicken bath bombs
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Over the past four decades, KFC has become synonymous with Christmas in Japan. People have to order delivery or book in advance to avoid queueing up for hours outside the restaurants. Being such a big part of the Japanese Christmas tradition, KFC Japan wanted to spread the joy among those poor Santas and Santa helpers that work non-stop during the holidays (including its very own KFC employees). Geometry Global Japan partnered with ADK and created a very special promotional gift that stood apart conventional Christmas presents: A chicken leg shaped bath bomb that, when thrown in water, looks like frying chicken and smells like the 11 secret ingredients of KFC Original Recipe.
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