ESPN: Smaller, 30s

ESPN's newest brand campaign launches globally across the ESPN Platform. Anchored in the simple truth that Life Needs Sports, the campaign is the first collaboration with Droga5, the agency tapped to handle integrated strategic and creative duties for the ESPN brand. Life Needs Sports celebrates the powerful role sports play in fans’ lives. The campaign acknowledges that all fans are unique, with their own vernacular, sense of humor, styles and traditions. From the inspirational to the emotional, to the offbeat and beyond, the creative executions tap into universal sports truths and forge genuine connections with distinct fan groups. The "Smaller" spots feature NBA superstars Steph Curry, Chris Paul, Terry Rozier and Kyle Lowry.