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Yellow Tail: Comet
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Here are the other two in the series for Yellow Tail (see previous Godzilla posting). Shot on location in Toronto by Lance Kelleher, who used celebrated iconic scenes from pop cult films of the 1950s with the added twist of the luminous yellow tail being surprisingly revealed at the end.
“The creative was terrific allowing me to not only pay homage to the classic black and white photography of James Wong Howe of Hud and Greg Toland of Touch of Evil fame, but also to bring both wonder and amusement to the campaign,” says Kelleher. “What makes this campaign so effective is the suspense and reveal followed by the tag line that brings a smile to the viewer's face,” says Executive Producer, Rupert Maconick. “The wry comedy is only enhanced by the strikingly graphic nature of the photography which has a seduction all its own.”
Executive Producer: Rupert Maconick Related |
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