 |
Web Film
Children of the Streets Society: Change the Story
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Children of the Street Society is a nonprofit organization that aims to prevent the sexual exploitation and human trafficking of youth. Our 2018 awareness campaign, created by Cossette Vancouver, highlights the importance of bystander intervention. Sexual violence is often framed as a women's issue; however, the overwhelming majority of the time, it is men who are the offenders. A Statistics Canada report published in July, 2017, demonstrates that there were 636,000 self-reported incidents of sexual assault in 2014. In this sample size, women and girls were the victims 87% of the time. Meanwhile, men were the perpetrators in 94% of the incidents. As a result, Children of the Street Society's new campaign challenges young males to speak out against sexual harassment. We do not intend to shame males, but rather empower them to become allies and supporters of movements against sexual violence that were created by women. Shot like a Snapchat story, the PSA follows a disturbing scenario in which a young male is sexually harassing a young girl in a school hallway. But as the Snapchat story fades away, the viewer is left to see that there were multiple young boys who stood there in silence while the harassment took place. This is what is meant to disturb the audience, because silence = complicity.
Account Executive: Sean O'Callaghan Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
