IKEA Sweden: BAD AD ad

Out of the concept "Where Life Happens" comes yet another piece of work showing that Ikea understands how people live in the real world. In their latest spot we meet a family watching a thrilling movie that suddenly is interrupted by a commercial brake. The magic is gone and like so many others this family choses to leave their cosy sofa to do other things. This is when Ikea takes the opportunity to do some advertising.Agency: Akestam Holst/Noa