MOD. UNISA: This is Not Mod. 2

Played on their own, alongside no other ad, in premium spots; Heard directly after the news before returning to programming. A lot of time and consideration went into these carefully manufactured ads. It would have been easy to mash together a cacophony of random sounds, but MOD. is deeper than that. Instead, what you'll hear in each version is a story wrapped up in a mystery - after all, this is the curiosity we're encouraging our listener to discover.