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Outdoor
Solo: Flat Pack DudeThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For Australians, Solo is much more than a lemon drink; it's a pillar of our culture. Since the 1970s, its advertising has always featured a solitary, macho figure aptly called the 'Solo Man'. This legendary character would go to great physical lengths to work up a sweat, like canoeing over huge waterfalls and wrestling crocodiles. To quench his thirst, he'd drink a whole can of Solo in the most epic way imaginable. Australian men are wrestling a lot less crocodiles these days. It's a shame. But Solo recognised there was more connection and humour to be made by speaking to a more modern man's thirst, which can be earned through a number of painstaking tasks, like building a costume for your daughter's school play.
Photography Production Company: Coco Productions |
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