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Radio
International Vegans’ Voice for Animals: Excessive Gas
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An animal shelter run by a Polish branch of VIVA! International Vegans' Voice for Animals (Viva! Akcja dla Zwierząt) sets off a campaign that promotes dog adoptions. A series of radio spots written and produced in a style of pharmaceutical commercials show that a dog can be the man's best friend even in most awkward situations. The spots replicate the style of pharmaceutical commercials and a popular problem-solution approach. The campaign explores three most common forms of such ads: testimonial, short dialogue and medical condition illustrated with sound. Music was written and performed by a film and theatre composer - Marcin Mirowski. Spots will run until July, as spring and summer is a hot season for pet adoptions but also for unfortunate returns and abandonments. The airtime was donated by major nationwide stations: Radio Zet, Meloradio and TOK FM. Agency: Must Be Loud, Warsaw
Managing Director: Marta Samsonov Related |
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