|
Embed Video
Last year, Johnsonville created a limited run of t-shirts using a member's (employee named Shawn) tagline, "You Can't Spell SaUSAge Without 'USA'" written across the chest. The shirts were a huge hit on the brand's social channels, garnering a surprising level of positive sentiment. This led us to the insight that consumers might be compelled to hear the story of Johnsonville's All American origins and that the "Made in the USA" claim not only built trust and quality associations, but improved purchase intent as well. After all, you can't spell SaUSAge without U-S-A! Agency: Droga5, New York
Credits
- Director
- Creative Chairman
David Droga
- Executive Creative Director
Scott Bell
- Creative Director
- Creative Director
- Producer
Patrick Harris
- Producer
- Copywriter
- Art Director
- Executive Producer
- Executive Producer
Amanda Revere
- Executive Producer
- Executive Producer
- DoP
- DoP
Other credits
Strategist: Newman Granger
Strategy Director: Ben Brown
Project Manager: Hillary Jordan, Kaki White
Senior Business Manager: Whitney Vose
Account Supervisor: Elizabeth Federico
Global Chief Strategy Officer: Jonny Bauer
Data Strategy Director: Lily Ng
Director of Marketing: Ryan Pociask
Data Strategist: Kellie Choy
Senior Communications Strategist: Kevin Wilkerson
Business Affairs Manager: Abigail Press
Associate Producer, Film: Kelly Appleton
Counsel: Zach Werner (Associate)
Account Manager: Melissa Pasternak (Associate)
Account Director: Kellie Choy
Production Designer: Noel McCarthy
Edit Company: Mackcut
Editor: Nick Ljubibich (Second Child)/Ryan Steele (Mackcut)
Producer: Margarita Mutuc
Executive Producer: Gina Pagano
Post Production Company: MPC
Colourist: James Tillett
Executive Producer: Jesse Kurnit
Colour EP: Ed Koenig
Colour Producer: Jenna Gabriel
VFX Producer: Aiste Akelaityte
3D: Vishal Darkunde
2D Lead: Warren Paleos, Bilali Mack
Music Company: Butter Music & Sound
Composer: Josh Canevari
Executive Producer: Ian Jefferys (MD)
Sound Production: Mister Bronx Audio Post
Mix: Eric Hoffman
Sound Designer: Sam Shaffer
Sound Producer: Molly Burke
Producer: Kristin Kuraishi
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
|