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Johnsonville Sausage: Made in The USA
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Last year, Johnsonville created a limited run of t-shirts using a member's (employee named Shawn) tagline, "You Can't Spell SaUSAge Without 'USA'" written across the chest. The shirts were a huge hit on the brand's social channels, garnering a surprising level of positive sentiment. This led us to the insight that consumers might be compelled to hear the story of Johnsonville's All American origins and that the "Made in the USA" claim not only built trust and quality associations, but improved purchase intent as well. After all, you can't spell SaUSAge without U-S-A! Agency: Droga5, New York
Strategist: Newman Granger Related |
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