 |
Print
IKEA: IKEA SÖMNIG - The sleepiest print ad ever made
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The innovative IKEA SOMNIG ad pushes the boundaries of what can be achieved in the traditional medium of print. It's not just advertising a product, using sound and scent, it enables the user to experience the benefits of the brand's bedroom products in an immersive way that can be of genuine benefit. In a nutshell, we created a flat pack sleeping aid in the form of a print ad. To help the people of the UAE get better sleep, we created SOMNIG (Swedish for sleepy). An ad the emits white noise through a tiny speaker - scientifically proven to help sleep. The ad was printed using lavender infused ink and has an embedded lavender port for longer lasting fragrance. A scent known to relax and lower heart rate. Agency: Memac Ogilvy, Dubai
Account service: Tarek Shawki, Ami Popat, Mahmoud Hassan Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
