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Interactive
Sweet Memories Travel Agency: Beach Colors
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Tourism is the main source of income for the Dominican Republic. While the country saw more than 5.5 million tourists visit the island in 2017, the majority of tourists flocked to the same three destinations: Punta Cana, Bavaro and La Romana beaches. This presented a missed opportunity: the Dominican Republic has over 200 beaches, each of them with a unique and pristine beauty. The concentration of tourists flowing to only a fraction of the coastline was preventing development in other zones of the island. McCann Santo Domingo partnered with Sweet Memories Travel Agency to promote the less-visited locations on the island.
Designers: Carlos Ruiz, Alvin Sánchez, Gabriel Jiménez, Sthepany Peña and Lydia Pérez. |
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