TV ad: Wendy's NZ: #bordercrossing

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To launch the new Mexican Tequila Crunch range, Wendy's NZ has created a tongue-in-cheek campaign challenging their customers to enjoy it on foreign soil at their competitor restaurants. Positioning the new burger range as a 'taste from across the border', the campaign leverages the infamous Mexican border an ever-constant topic of conversation regularly featured in film, TV shows and Donald Trump's latest twitter rants.