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It's Christie's vs. Kristie's. A famous Play-Doh sculpture at a big fancy auction house vs. a 7-year-old's Play-Doh sculpture she made in her playroom that she's auctioning on eBay. … read moreKristie’s Auction runs through Thursday, May 24 at 8pm! Kristie would like hers to go for a bajillion dollar and the current bid for Kristie’s Play-Doh sculpture is $1,040! Check out her Auction here: https://www.ebay.com/itm/323257869629 Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram. Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.
read less...Kristie’s Super Awesome Auction Credit List
Client: Hasbro
Brand: Play-Doh
Agency: Uproar!
Helen McDermott, SVP, Group Business Director
Chelsea Sager, Account Executive
Madeline McDermott, Account Executive
Jennifer Fox, Brand Planning Director
Holly Stair, Social Strategist
Creative Consultants: DDB New York
Ari Weiss, Chief Creative Officer, DDB North America
Lisa Topol, DDB New York, Chief Creative Officer
Derek Barnes, DDB New York, Chief Creative Officer
Hannah Fishman, Executive Creative Director
Cristina Rodriguez, Creative Director
Guillermo Santaisabel, Creative Director
Alexander Rea, Creative Technology Officer
GHOST + COW
Brandon LaGanke, Director
John Carlucci, Director
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