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Play-Doh: Kristie's Super Awesome Auction


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It's Christie's vs. Kristie's. A famous Play-Doh sculpture at a big fancy auction house vs. a 7-year-old's Play-Doh sculpture she made in her playroom that she's auctioning on eBay. Kristie’s Auction runs through Thursday, May 24 at 8pm! Kristie would like hers to go for a bajillion dollar and the current bid for Kristie’s Play-Doh sculpture is $1,040! Check out her Auction here: https://www.ebay.com/itm/323257869629 Hasbro, the company behind the famous Play-Doh product, supported Kristie’s endeavor by donating the Play-Doh she used for her creation. Additionally, the company is promoting Kristie’s auction on Play-Doh’s Facebook and Instagram. Uproar! was the agency that created the videos and all the digital and social content for Kristie’s Super Awesome Auction, and DDB New York served as a creative consultant.
Other credits

Kristie’s Super Awesome Auction Credit List



Client: Hasbro

Brand: Play-Doh



Agency: Uproar!

Helen McDermott, SVP, Group Business Director

Chelsea Sager, Account Executive

Madeline McDermott, Account Executive

Jennifer Fox, Brand Planning Director

Holly Stair, Social Strategist



Creative Consultants: DDB New York

Ari Weiss, Chief Creative Officer, DDB North America

Lisa Topol, DDB New York, Chief Creative Officer

Derek Barnes, DDB New York, Chief Creative Officer

Hannah Fishman, Executive Creative Director

Cristina Rodriguez, Creative Director

Guillermo Santaisabel, Creative Director

Alexander Rea, Creative Technology Officer





GHOST + COW

Brandon LaGanke, Director

John Carlucci, Director

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