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Top 6: May 30th 2018
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Altoids: The Curious Afterlife of a Tin
Top 6: May 30th 2018
Last year's "The Curious Afterlife of a Tin" campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As an homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.
Agency: Energy BBDO, Chicago
Director of Print Production: Mary Day Also best this week |
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