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Top 6: May 30th 2018
Experiential
Smile Asia: The Cleft CollectionTop 6: May 30th 2018
The Cleft Collection has been deliberately designed to make eating a challenge. The idea behind it is to allow you to experience the struggles children with cleft lip and palate face at every meal. The Cleft Collection was first unveiled at a dinner event at the Ritz-Carlton Singapore, where unknowing guests were made to eat a four-course dinner with the collection, experiencing a small taste of the frustration children with the condition have to deal with at every meal. Agency: McCann Health, Singapore
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