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This graduation season, roughly 3.9 million Americans will strut across a stage at a college or university with a diploma in hand. Once they come off that stage, though, many will … read morejoin over 44 million Americans with student debt, totaling $1.5 trillion. It’s no surprise, then, that graduating from debt can feel just as momentous as graduating from school. In a video released today on YouTube, SoFi made that moment of relief from student debt a grand occasion for one Midwestern woman. The company surprised Candice, a SoFi member who had refinanced her student debt, with an epic surprise “debt graduation” ceremony with friends, family, and some unconventional surprises planned by the company, together with production and entertainment studio Genpop. The video shows Candice, who thought she was being flown in to Malibu, CA, for a SoFi community member event, as she goes from being greeted by a marching band, seeing her friends and family who had been secretly flown in, taking in a special dance squad by celebrity choreographer Richy Jackson (Lady Gaga, Meghan Trainor), her own private graduation ceremony with Instagram-famous dog JiffPom, to finally taking off in a hot air balloon.
read less...CHIEF MARKETING OFFICER: Joanne Bradford
V.P. OF BRAND MARKETING: Meg Ciarallo
EXECUTIVE CREATIVE DIRECTOR: Shahin Edalati
ASSOCIATE CREATIVE DIRECTOR: Kacey Coburn
SENIOR ART DIRECTOR: Charity Read
DIRECTOR, CONTENT MANAGEMENT AND SOCIAL MARKETING: Christine Zalocha
BRAND STRATEGIST: Jean-Michel Hoffman
DIRECTOR OF CREATIVE PRODUCTION: Stephanie Heinsohn
PRODUCER: Jonathan Derovan
PROJECT MANAGER: Quincey Firth
PRODUCTION DESIGNER: Kris Starr Davila
CHOREOGRAPHER: RICHARD JACKSON
CREATIVE CONSULTANTS: Nate Morley & Bill Yukich
EDITORIAL & VFX : General Population
LEAD EDITOR: Bill Yukich
ASSISTANT EDITORS: Rene Vargas-Madrigal, Sean Brown
VFX ARTIST: Travis Button
MUSIC : Mark Mallman
SOUND DESIGN: Keith Ruggiero
COLOR: Bill Yukich
BTS: Blaine Suque
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