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Web Film
SoFi: The Most Epic Student Loan Graduation
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This graduation season, roughly 3.9 million Americans will strut across a stage at a college or university with a diploma in hand. Once they come off that stage, though, many will join over 44 million Americans with student debt, totaling $1.5 trillion. It’s no surprise, then, that graduating from debt can feel just as momentous as graduating from school. In a video released today on YouTube, SoFi made that moment of relief from student debt a grand occasion for one Midwestern woman. The company surprised Candice, a SoFi member who had refinanced her student debt, with an epic surprise “debt graduation” ceremony with friends, family, and some unconventional surprises planned by the company, together with production and entertainment studio Genpop. The video shows Candice, who thought she was being flown in to Malibu, CA, for a SoFi community member event, as she goes from being greeted by a marching band, seeing her friends and family who had been secretly flown in, taking in a special dance squad by celebrity choreographer Richy Jackson (Lady Gaga, Meghan Trainor), her own private graduation ceremony with Instagram-famous dog JiffPom, to finally taking off in a hot air balloon.
CHIEF MARKETING OFFICER: Joanne Bradford Related |
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