World For All, an NGO, provides medical care and shelter for wounded street dogs in India. But with a growing population of strays, the funds they receive aren’t enough to sustain … read moreexpensive treatments. What’s worse, injured dogs rarely get adopted and are left to die agonizing deaths. With a zero media budget, their challenge was to get the message out.Our idea was simple, instead of asking people to adopt a dog we asked them to adopt a banner. We designed a microsite and invited bloggers and websites via Facebook and Twitter. They could pick a banner, copy-paste the code and embed it on their site. Once embedded,
the banner was adopted. A click on the banner led visitors to the donation page.
We inspired bloggers and sites to supply free media spaces for our cause. In just 25 days, over 100 blogs and sites Adopted the Banner. Generating over 8 Million Media Impressions, tripling donations, at zero media spends and more importantly helping more than 200 dogs recover from grievous injuries.
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