Direct Marketing
New Zealand Public Service Association: Office Stationery for Women - ClockThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On average, women in New Zealand are paid 10% less, than men doing the same job. To bring this discrimination to light, we disrupted the workplace with 'Office Stationery for women', designed to make women work longer hours, to earn the same as men. Featuring a 13 hour clock, with an extra hour of work, just for women - the stationery offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy & Mather, New Zealand
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