TV ad: Brazilian Red Cross: Transparents Mini-Documentary

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Going through a gender transition is not easy. It is a phase of adaptation, self-assertion and discovery. But it is also the symbol of a resumption and liberation. With that in mind, the Red Cross of Rio de Janeiro decided to use the story of people who lived this moment in their donation campaign. Created by Artplan, the communication aims to invite transgenders to donate clothes they no longer use, contributing to the recycling of clothing and making other people happy. Six months after the campaign was launched, more than a ton of clothing was collected, benefiting not only the transgendered public, but also refugees and people living in the street.

Credits

Director
Raphael Dias
Creative Director
Gustavo Tirre
Creative Director
Ricardinho Weitsman
Creative Director
Alessandra Sadock
Producer
Square Pixel
Art Director
João Santos
Art Director
Igor Hermes

Other credits

Editors: Philippe Lacerda, Guilherme Machado, Ricardinho Weitsman

Project Managment: Julia Bernardes

Content and Engagement: Dennys Amaro, Daniela Sabba

Attendance: Ana Paula Sanches, Barbara Diniz

Operation Director: Ronaldo Martins

RTV: Ana Ourique e Nathalia Dutra

Sound Producer: Sonido

Client: Julio Cais, Leonardo Ali, Rene Silva, Laira Rocha, Carlos Henrique Damasceno, Thais Gonçalves e Roberta Nobre

Approval: Luiz Alberto Sampaio

Brazilian Red Cross: Transparents Mini-Documentary

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Brazilian Red Cross: Transparents Mini-Documentary

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