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Radio
McDonald's: The Chicken Rap
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McDonald's, Lebanon's leading fast food retailer, wanted to continue to promote its new Chicken Wraps. So, we continued to use radio, a cost-effective mass-media channel in Lebanon. And we knew from the previous radio ad versions that conventional radio wouldn't be enough. We needed to disrupt the radio ads that people heard in their cars, at homes, or in their offices, making them pay attention to McDonald's Chicken Wraps. So, once again, we chose a popular music genre in Lebanon: Rap music. And created the ultimate "Chicken Rap" to promote the Chicken Wraps ;) This time, we created the ad, by combining the sounds of real chickens clucking into rap beats and rhythms. Making the raps more authentic than ever.
Agency:FP7/McCann, Beirut
Emile Atallah – Managing Director – FP7/BEY Related |
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