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Radio
Protex Antibacterial Soap: Avalanche - Danger reduced to 0.1%This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
We launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be i their hands after having them washed with Protex. In the radio ads, we reduced the danger of dangerous artifacts/ situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.
Shen Guan Tan (CCO), Guy Orsmond, Lucia Moreno, Peter Harrison (accoun team), |
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