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Diesel: The Capsule
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Diesel announces the debut of "The Capsule," a prototypical new (and purposefully uncomfortable) meeting room designed to keep conference and gathering times to an absolute minimum. The idea, spurred by the statistic that the average office worker spends around 9,000 hours in meetings during his career lifespan, in which 50% of the time is squandered according to The Guardian, was ultimately put into action by Diesel founder Renzo Rosso's experience and ethos: "The best decisions I've ever made were quick". Premiering at Milan's Wired Next Fest on May 25, the experimental room is made not to promote the norm, but rather, to expedite the decision-making discussions and processes that are so often unnecessarily drawn out during assemblies. Agency: Publicis, Italy
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