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Web Film
Exchange Bank: Fire Relief - Get Married
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Exchange Bank, a homegrown financial institution that’s been a mainstay of the Santa Rosa area for 128 years, has launched a print, digital video and social campaign in the wake of the devastating North Bay fires of last fall. The work, from agency barrettSF, emphasizes rebuilding the community and helping those affected by the tragedy. Creatively, the campaign focuses on relatable timelines of personal dreams and goals such as, “Get married, buy your first house, have a few kids, buy a bigger house.”
The campaign, with its simple yet arresting print ads and digital videos, will continue to run in regional publications and online via Exchange Bank’s digital and social platforms.
Founder/Executive Creative Director: Jamie Barrett Related |
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