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Web Film
Grand Basel: What Gives Cars a Soul
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Idris Elba celebrates automotive masterpieces with Grand Basel. Grand Basel is a new show that gathers the world’s most remarkable vehicles from the past, present and the future in the contexts of art, design, architecture and lifestyle. Automotive aficionado and multi-award winning actor Idris Elba explores his “lifelong obsession” for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces. Grand Basel will commence a global tour starting this September, and the movie provides an exclusive visual preview. In the film, Idris explores the characteristics of a car that make it a masterpiece and searches for an answer as to what gives a car its soul. The setting of the movie is highly significant, as it was shot inside the iconic Lingotto automobile factory in Turin. Agency: Jung von Matt/Limmat, Zurich.
Project Management / Consulting: Adrian Haut, Fiona Gottwald, Jan Rohleder |
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