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Vasstrafik Public Transport: Traffic Folding Ad
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Forsman & Bodenfors thanks people for travelling together in folding ad for Swedish public transport company Västtrafik. “Thank you for your patience in traffic. It gets crowded when we’re not travelling together” states Västtrafik in a new print campaign showing a massive traffic jam. But when you fold the ad, the copy transforms into the brand tagline ”Thank you for travelling together”. And the cars disappear, leaving a bus on an empty street. Västtrafik is the public transport provider in Gothenburg, Sweden. The city is currently undergoing an intense development phase. The folding ad is part of an integrated campaign revolving around congestion and queues, commenting the major rebuilding.
Account Manager: Greger Andersson |
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