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GIL: Said by Retards


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GIL is a Swedish organization that fights on behalf of people with disabilities. In their latest campaign "Said by Retards" they highlight the issue of how the offensive and discriminatory R-word is used and make people aware that having an intellectual disability isn't the same as being strange, or stupid. Agency: Stendahls, Sweden.
Credits Other credits

Account Director: Jens Flensburg

Strategy: Andreas Gunberg

Planner: Tommy Carlsson

Research: Vanja Johansson

PR Strategy: Linda Fernell

Production Managers: Anna Lotto, Linda Engström

Film Photographers: Jens Dohnberg, Sara Josefsson

Post Production: Jakob Knutsson / Cutback

Photographer: Markus Holm / AmplifyPhoto

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