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Renault / Lego: RS Spirit Never Stops
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To mark the Renault Sport Formula OneTM Team and LEGO partnership, Renault has created a short stop-motion film that brings to life the Renault Sport Spirit. Created for digital, the film tells the story of a determined Lego minifigure who creates his own Renault F1 car to triumph in a toy car race, after coming last against the other toy figurines thanks to his lousy toy car. The stop-motion animation was created by The Loft, Publicis Conseil for Renault Sport.
Planning strategic : Neil TAMZALI Related
Renault / Lego: Renault in miniature with LEGO
Publicis Conseil, Paris |
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