Liga Contra el Cancer: #AmoMisBolas

Every year in Peru, there are more than 4,500 cases of prostate, testicular and penile cancer reported. By 2020, the figure is projected to increase by more than 22% and what's shocking is the number of young adult men, between the ages of 15-30, who are affected.Thanks to a popular Instagram sticker that is widely recognizable, Liga Contra el Cancer and Wunderman Phantasia are targeting this audience and hoping to generate fresh awareness around these cancers by teaching men how to conduct a proper self-examination and take control of their health while simultaneously encouraging other men to do the same. All you need to do is take a photo, grab the sticker, rotate it upside-down, use #AmoMisBolas and tag your friends.