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Anti-Smoking campaign: "Chest Sitter"
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When director Ric Cantor of Outsider USA recently came to LA to direct his first job for the US Market, he stank up the joint. Actually, it was a high school in Seattle, where he spent three days filming a campaign via Wong Doody for the Tobacco Prevention and Control Program Washington State Department of Health. Falling under the campaign banner "No Stank You," spots include "Lung Balloons", "Chest Sitter", "Smokin' Hot", and "Stank A Lot".
"The agency wanted all of the spots to be different," recalls Cantor. "I took each spot as a blank canvas that could be practical yet funny with natural, real characters." The result is a a comedic - and highly effective - antidote for the urge to smoke.
DP: Max Goldman Related |
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