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Integrated
Vodafone: Seniors for seniors
In Czech Republic pensioners feel useless and deserted. Technology deepens their disconnection. Young vendors use too much jargon and don’t have any patience for elders. Technology can be better explained to seniors… by other seniors. McCann, Prague, developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Ageism became a public topic, next to feminism and racism. Czech Senators is supporting the initiative.
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