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Top 6: June 27th 2018
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Bookxcess: Bookxcess: Try Something New - Dracula
Top 6: June 27th 2018
The illustrations depict well-known fictional characters trying something new, finding inspiration by reading outside their own genres. Targeting readers who do not usually buy books outside their familiar genres, cross-selling is crucial for Bookxcess, a bookstore that gets books in bulk. This helps boost sales for their lesser-known books, and not just the usual bestsellers that readers are already picking up. Agency: Leo Burnett, Kuala Lumpur.
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