One8 | Puma: What have you been playing?

Indian cricket team captain and youth icon Virat Kohli’s transformation into a supremely fit athlete has won praise from all quarters, making him the face of fitness in the country. To promote his message of incorporating sports and play into the daily lives of Indians, Kohli launched his own clothing brand One8 in collaboration with leading sports lifestyle brand, Puma. The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.
Agency: DDB Mudra Group