Top 6: July 4th 2018
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Dublin City Council: Don't be DickTop 6: July 4th 2018
Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.
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