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Top 6: July 4th 2018
Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway … read morecoffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.
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Other credits
Dublin City Council:
Fionnghuala Ryan – Executive Environmental Scientific Officer
Noel Hayes – Senior Staff Officer, Media Relations and Corporate Communications
Angela Walsh – Media Relations and Corporate Communications
Aine Cronin – Media Relations and Corporate Communications
South Dublin County Council:
Sorcha O’Brien – Environmental Awareness Officer
Fingal County Council:
Edwina Dunford – Environmental Education Officer
Environmental Protection Agency
Carat:
Ness Carson – Account Director
JWT Folk:
Monika Crowley – Creative Director
Ciaran O’Suilleabhain – Creative
Veronica Dick – Creative
Michael Cullen – Production Director
Eric Brindley – Producer
Eamonn Quigley – Finished Artist
Nicola Halloran – Social Manager
Simon Killeen – Account Manager
Adam Lawlor – Account Executive
Max Carpio – Director
Burschi Wojnar – Director of Photography
John Talbot Panic Post Production – Editor
Paul Rowland – Sound mix
Karl Bowe – ‘Dick’
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