Smokefree Future: Time Flies

Everyday 40 young (Danish) people start smoking. If we don’t change anything , that’ll never change.
In 2015, Denmark ranked number 15 out of 35 European countries on preventing the number of young smokers, but today that ranking has fallen to 23. It’s a choice not to pass on the habit of smoking to children and grandchildren. This is the reasoning behind ‘Smokefree Future’, a partnership between the Danish Cancer Society and the Danish foundation TrygFonden to create the first smoke-free generation. The goal of this partnership is to have no children or youths smoking in 2030. Agency: &Co.