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The promotional brand for the Spanish Olive Oil Interprofessional, has rolled out a new and groundbreaking promotional campaign for olive oil in the United States, "Taste the Truth." … read moreThis campaign, created by DDB Spain, has been launched so Americans can learn the truth about Extra Virgin Olive Oil from Spain: that they are worldwide leaders in quality, production and sales. The campaign begins with a teaser phase whose main piece is “Oliveleaks,” a faux documentary in which a nefarious plot against Extra Virgin Olive Oil from Spain is uncovered. The objective of this plot has been to keep the United States from knowing an irrefutable fact: the best Extra Virgin Olive Oil is from Spain. The documentary revisits various relevant events in the history of the United States, searching for proof of this curious conspiracy. This is a work of fiction designed to grab the attention and pique the curiosity of the American consumer.
read less...Creative Director of Technology: Israel Ortiz
Account Team: Oscar Coto, Alejandro Lavezzolo, Claudia de Juan, Gabriela Castro, Eloisa Cengo
Digital Planning Team: Carlos Álvarez, Ana Monreal
PR Team: Brezo Rodríguez, Inés Delgado (Omnicom PR Group)
Media Team: Oscar Dorda, Ana Castro, Yolanda Jiménez
Social Media Team: Chema Cuesta, Marta López, Rebeca Sáez, Andrés Mencía
Audiovisual Producer Director: Enrique Feijoo
Original Music: Carlos Martín
Assets: Branded Content: Documental, web, video online y Social Paid, campaña display.
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