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whatdiversitygivesus.com: Jesse Russell


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Anti-immigration sentiments, separating families at the border, the ongoing DACA debate, the Charlottesville rally, and hate crimes on the rise - a series of grim and unsettling events in the US gave Los Angeles-based independent shop Dailey great pause. Dailey’s creative team, led by ECD Marcus Wesson, decided to take a stand and develop WhatDiversityGivesUs.com, an in-house-created web site, to counter this disturbing trend. The What Diversity Gives Us site asks a simple question, “What have [blank] done for America anyway?” Filling in the blank generates a curated list that highlights the contributions of various ethnic groups and other underrepresented identities to American culture, medicine, science, entertainment and nearly every facet of society. For example, searching 'Mexicans' yields contributions including the artificial heart, e-books and popcorn. Searching 'Muslims' results in surgery, chess and YouTube. Each contribution is linked to a source web site. The site includes a link to the ACLU, encouraging visitors to take action and donate.
Credits Other credits

Managing Partner: Jean Grabow, Bill Waldner

Chief Digital Officer: Minh Le

Content Producer: Krissy Derossi Wurzer

Director of Technology: Mitch Malpartida

Systems Manager: Cameron Cox

Digital Producer: (Jr.) Jessica Uribe

Editor: Lina Yaghi

Sound Designer: Henry Correa

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