Clorets: Labour

Clorets has just launched a new ad in Thailand it humorously plays on every millennial’s worst nightmare - what if you get famous for all the wrong reasons?

The TVC follows one unlucky guy who is plunged into viral fame when his self-consciousness about his breath makes him breathe in his birthday candles, instead of blowing them out.

Suddenly the ‘In-Breather’ finds himself trending above the grumpy cats of the world and being chased by the paparazzi, until a passionate TV talk show host introduces him to the benefits of Clorets.