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Web Film
Adidas: Run for the Oceans
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TBWANEBOKO, creative partner of Global adidas Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. 8 million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and also the world. The sports brand puts those words into action again this year with the FW18 UltraBOOST Parley. The shoe’s upper knit is made of Parley Ocean Plastic™, a proprietary textile made from recycled plastic retrieved from our coastal communities and beaches. Each pair prevents approximately 11 plastic bottles from entering the oceans. adidas has been working with Parley for the Oceans, an organization that raises awareness about the beauty and fragility of the oceans, since 2015. To help support the launch of the UltraBOOST Parley TBWANEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. In the stop-motion video the upper knit is used as a canvas. On it the creation story of the UltraBOOST Parley is told through beautiful embroidery. The content is being rolled out through adidas channels in cinema’s, online video, social, in-store and print.
Global General Manager: Andre Maestrini Related |
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