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Wimbledon: Roger Federer


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Wimbledon have commissioned an illustrated print series to celebrate this year’s Championships. Created by McCann London, the ads will run on sites in and around the ground for the two-week duration of The Championships. Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a variety of vintage illustration styles. Each player is placed in a historical context, bringing to life the idea that true greats measure themselves not just against their peers, but against history itself. The Roger Federer and Garbine Muguruza executions were created by Philip Harris of Agency Rush and feature original techniques used in Victorian and Edwardian print-making, while the Serena Williams execution was hand-painted by Bob Venables of Illustration Limited.
Credits Other credits

Managing Partner: James Latham

Chief Strategy Officer: Theo Izzard Brown

Project Director: Daniela Loccisano

Head of Integrated Production: Sergio Lopez

Account Director: Tom Baines

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