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Today, Volkswagen launches its latest ad campaign that firmly puts the company’s green credentials at the fore. Created by DDB London and Tribal, the campaign promotes Volkswagen’s new BlueMotion Polo, the most economical car of its class in Europe, and comprises TV, cinema ads, a press ad and a microsite.
Copywriter: Graeme Hall; Gavin Siakimotu (TV and press) |
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