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Web Film
Altice: Fan Traditions
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The world believes that America doesn’t care about soccer, but that’s not entirely true. There is an entire population of Americans who live and breathe soccer every single week – soccer moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for. Altice USA and Y&R are launching a social series called "Soccer Moms Center," a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
Graphics & Animation: Hevan Chan, Brigitta Martiana Related |
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