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Organic Valley: Gheelish Any Dish: Internet Cooking YouTubers Love Ghee
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Advertising agency Humanaut is launching a digital campaign to introduce Organic Valley’s Ghee, the number one selling brand in the market. Because clarified butter is lactose-free, high in fat and has a higher smoke point than traditional cooking oils, it is rapidly gaining popularity in both the paleo and general cooking communities. But awareness is still low, and many people don’t know how to use it.
These new Ghee spots align with the tone Humanuat set for other Organic Valley products, such as Organic Fuel’s “Save The Bros” and Organic Balance’s “Real Morning Report” campaigns. The brand’s humorous viral marketing approach has paid off: The Wisconsin-based, farmer-run co-operative dairy became the world’s first billion-dollar organic food company in 2015.
Chief Strategist: Andrew Clark Related
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