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LG Electronics USA is giving serious TV watchers unique opportunities to binge-watch the latest season of their favorite Netflix shows in show-themed settings. In iconic locations, inspired by Arrested Development, The Crown and a surprise mystery show, LG will offer the ultimate viewing experience on their critically-acclaimed 2018 LG OLED 4K TVs that allow fans to dive into the very world they love to watch in a whole new way. The LG “B&Binge” contest taps into a whole new breed of TV watcher born in the streaming era – the “Serious Watcher,” and builds on the success of last year’s inaugural Serious Watchers campaign where LG gave fans an experience of a lifetime through surprise deliveries of LG OLED TVs by beloved Netflix original series characters. Agency: FCB, New York
Other credits
Credits:
Client (LG Electronics):
David VanderWaal – Senior Vice President, Marketing, LGE-US
Michelle Fernandez – Head of HE Consumer Marketing
Matt Durgin – Director Smart TV Content Partnerships
Julio Salazar – Director HE Channel Marketing
Chris De Maria – Head of HE Public Relations
Alfred Lee – Senior Digital Manager
Ellice Yi – Brand Manager
Agency (FCB New York):
Ari Halper – Chief Creative Officer, NY
Fred Levron – Worldwide Creative Partner
Stu Mair – Executive Creative Director
Laszlo Szlodoba – Associate Creative Director (Copy)
Alex Sprouse – Associate Creative Director (Art)
Akos Papp, Associate Creative Director (Art)
Alan Vladusic – Designer
Nichelle Sanders – SVP, Group Account Director
Enrique Espinetti – Account Supervisor
Miles Brickley – Account Executive
Todd Sussman – SVP, Group Director of Strategic Planning
Benjamin Michaels – Senior Strategist
Sally Bowler – Strategist
Adam Isidore – Director of Integrated Production
Lauren Tuttman – Senior Producer
Margot Meyerhoff – Senior Digital Producer
Gillian Burkley – Senior Broadcast Producer
Sydney Richardson – Associate Producer
Jesse Morris – Project Manager
Production:
Production Company: Greenpoint Pictures
Directors: The Hudson Dusters
Owner/Director: Michael Kuhn
Director: Niles Roth
Executive Producer: Tatiana Rudzinski
Executive Producer: Jordana Freydberg
Line Producer: Luke Stevens
Post Producer: Tori Vallas
Editor: Joe Walker
Color: The Mill
Colorist: Josh Bohoskey
Senior Producer: Rochelle Brown
Audio House: One Thousand Birds
Engineer: Calvin Pia
FX: Ingenuity Studios
Music Track: Epic Music/ Stock track
Composer: Gavin Luke
Creative Licensing Manager: Kathryn Matt
Digital Promotions & Experiential:
RealTime Media, Inc.
FCB New York Contact:
Laura Dunn
SVP, Director of Business Development
laura.dunn@fcb.com
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