 |
Tv
BlaBlaCar: Wherever There is a Road
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
On the eve of the summer holidays, and only a few months after the change of its visual identity and the launch of its new search algorithm reinforcing the granularity of its service, BlaBlaCar launches a new 360° international advertising campaign created by Change. After promoting educational communications on the operation of carpooling and its functional advantages, BlaBlaCar is now moving towards a new brand positioning. The campaign launches in four countries – France, Spain, Germany, and Russia – and draws attention to the benefits brought about by carpooling. As the numbers prove, carpooling helps to bring people together. 80% of carpoolers use BlaBlaCar to spend time with their loved ones, and 60% of them say they even see their family and friends more thanks to BlaBlaCar.
Strategic Planning Department: Thibaut Ferrali |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
