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"We've done a lot of work with Fallon before, including last year's New York Stock Exchange listing spots," says Stardust's founder and creative director Jake Banks. "This year, to … read moretake the campaign in a new direction, Mike Gibbs and his team wanted to create this really interesting take on the content… not straight 3D, not ultra-realistic... a little bit of stylization and lots of visual surprises."
"Because Stardust had already done extensive work for NYSE listings commercials, their familiarity with the brand's vision really gave us a jump start on this project," said Gibbs, Fallon's group creative director. "Credit goes to the client as well for understanding the need to stand out visually, especially in the insanely cluttered financial category."
read less...PRODUCTION COMPANY: Stardust Studios
CITY/STATE: Bicoastal USA
EXECUTIVE CREATIVE DIRECTOR: Jake Banks
CREATIVE DIRECTOR: Brad Tucker
EXECUTIVE PRODUCER: Mike Eastwood
PRODUCER: Amber Ventris
ART DIRECTOR: Trevor Shepard
DESIGNERS: Trevor Shepard, Kinda Akash, Bill Bak
3D ARTISTS: Joseph Andrade, Kyle Cassidy, Forbes Hill, Hai Ho, Tomohiro Murayama, Robin Roepstorff, Kevin Ta
MUSIC COMPANY: Human
CITY/STATE: New York City, NY
COMPOSERS: Human
FINAL MIX: POP Sound
CITY/STATE: Santa Monica CA
MIXER: Tim West
VO TALENT: Tom Harges
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